---
id: "entity-tony-robbins"
type: "entity"
entity_type: "person"
source_timestamps: ["00:38:30", "02:54:00"]
tags: ["speaker", "author"]
related: []
url: "https://www.tonyrobbins.com/"
---
# Tony Robbins

## Tony Robbins

**Type:** Person (Performance Coach, Author) 
**URL:** https://www.tonyrobbins.com/

Renowned life and business strategist and co-host of the AI Advantage Summit. Frequently referenced by [[entity-dean-graziosi|Dean Graziosi]] and [[entity-lior-weinstein|Lior Weinstein]] regarding mindset, leverage, and the importance of emotional "why" in goal-setting.

Robbins' influence is visible throughout the summit's philosophical framing—particularly the emphasis on emotional drivers (pain and purpose) in the [[framework-goal-accelerator|Goal Accelerator Framework]].

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*See also: [[entity-dean-graziosi]], [[framework-goal-accelerator]]*