---
id: "action-mcp-growth-hack"
type: "action-item"
source_timestamps: ["00:03:03", "00:03:12"]
tags: ["growth-hacking", "product-strategy"]
related: ["concept-mcp", "claim-mcp-usb-for-ai"]
speakers: ["Nate B. Jones"]
action: "Expose your product's capabilities as an MCP server to ensure agent adoption."
outcome: "Your product becomes natively accessible to AI agents, driving adoption and integration."
sources: ["s48-markdown-design-meeting"]
sourceVaultSlug: "s48-markdown-design-meeting"
originDay: 48
---
# Make your product an MCP server

## Action

**Expose your product's capabilities as an [[concept-mcp-d48|MCP]] server.**

## Outcome

Your product becomes natively accessible to AI agents, driving adoption and integration into user workflows.

## Rationale

If [[claim-mcp-usb-for-ai|MCP becomes the USB for AI]], every product that does *not* speak MCP becomes invisible to the agent ecosystem. Conversely, every product that *does* speak MCP gets discovered and called by every agent — a massive distribution unlock.

Jones frames this as **'the ultimate growth hack for 2026'**: if it is not an MCP, it will be left behind.

## How to Execute

1. Identify the 3–10 highest-value capabilities of your product (the 'verbs' users care about).
2. Wrap each as an MCP server endpoint with structured input/output schemas.
3. Publish to MCP skill registries.
4. Document for agent developers (Claude desktop skill, Cursor, etc.).
5. Track agent invocations as a new acquisition channel.

## Caveat

Given enrichment uncertainty about MCP's universality, consider hedging with adjacent standards (Anthropic Tool Use, OpenAI Functions). The principle — be agent-callable — survives even if MCP-the-protocol does not win outright.

## Related
[[concept-mcp-d48]] · [[claim-mcp-usb-for-ai]] · [[quote-mcp-usb]]