---
id: "entity-lovefrom"
type: "entity"
entityType: "organization"
canonicalName: "LoveFrom"
aliases: ["Jony Ive's hardware startup", "io"]
source_timestamps: ["00:11:41"]
tags: ["acquisition", "hardware"]
related: ["entity-openai"]
sources: ["s03-apps-no-api"]
sourceVaultSlug: "s03-apps-no-api"
originDay: 3
---
# Jony Ive's Hardware Startup (LoveFrom / IO)

## Profile

Mentioned briefly as a **parallel acquisition** by [[entity-openai-d3]] — reported by the speaker as costing 'several billion dollars'. Cited to demonstrate that OpenAI is willing to spend at unusual scale to acquire the **specialized talent needed to build the physical or interface 'body'** for its AI.

## Why It Appears in This Video

The LoveFrom mention reinforces the central thesis of [[concept-the-brain-vs-the-body]]: the locus of competition is shifting from raw model weights to the **embodiment layer**, and OpenAI is buying that layer aggressively. Compare with the smaller-scale software-side acquisition in [[claim-openai-acquired-sky]] / [[entity-sky-team]].

## Canonical Reference

- Website: https://lovefrom.com/
- Public record reflects an OpenAI hardware collaboration with Jony Ive (sometimes referenced as 'io'), but the 'several billion dollar acquisition' framing should be treated as the speaker's characterization rather than a confirmed transaction at that scale.