---
id: "quote-brockman-models-product"
type: "quote"
source_timestamps: ["00:00:38"]
tags: ["strategy", "commoditization"]
related: ["concept-the-brain-vs-the-body", "framework-openai-strategic-vectors"]
speaker: "Greg Brockman (via Ashley Vance interview)"
speakers: ["Greg Brockman"]
sources: ["s03-apps-no-api"]
sourceVaultSlug: "s03-apps-no-api"
originDay: 3
---
# Greg Brockman on Models vs. Products

## Quote

> *Models have gone from being the product to being part of the product.*

— Greg Brockman, via Ashley Vance interview

## Why It Matters

This line is the **anchor citation** for [[concept-the-brain-vs-the-body]]. Brockman is conceding, on behalf of the leading frontier lab, that the LLM itself has shifted from being **the asset** to being **a component**. The new asset is the system around the model — the agent, the OS integration, the memory, the UX.

It also frames [[framework-openai-strategic-vectors]]: if models are part of the product, then the *product* (agentic platform, computer work, personal AGI) becomes the strategic unit of focus.