---
id: "action-feed-ai-dna"
type: "action-item"
source_timestamps: ["02:34:40"]
tags: ["marketing", "content-creation"]
related: ["concept-dna-of-your-brand", "quote-your-weird-is-your-superpower", "entity-molly-mahoney", "entity-notebooklm"]
action: "Upload past writing and transcripts to train the AI on your specific brand voice and style."
outcome: "AI-generated content that sounds authentically like you, avoiding the generic 'AI tone.'"
sources: ["day1"]
sourceVaultSlug: "ai-advantage-summit-2026-2026Apr28"
originDay: 1
---
# Feed AI Your Brand DNA

## Action

Upload past writing and transcripts to train the AI on your specific brand voice and style.

## How To

1. **Gather a corpus.** 20–50 samples of your strongest past work: emails, blog posts, video transcripts, talk recordings, core value statements.
2. **Choose your model surface:**
   - [[entity-chatgpt]] **Custom Instructions** or **Projects**
   - [[entity-claude]] **Projects** with knowledge files
   - [[entity-notebooklm]] **Sources** for reference + Audio Overview
3. **Instruct the model** to analyze and adopt the voice, tone, cadence, and "weirdness" present in the corpus.
4. **Test** by asking it to write in your voice on a topic you've never covered — and refine based on the gap.
5. **Maintain** the corpus quarterly.

## Outcome

AI-generated content that sounds authentically like you, avoiding the generic "AI tone."

## Linked Notes

- Concept: [[concept-dna-of-your-brand]]
- Mantra: [[quote-your-weird-is-your-superpower]]
- Source: [[entity-molly-mahoney]]

## Source

Timestamp 02:34:40.


## Related across days
- [[action-tone-mirror]]
- [[framework-parenting-ai]]
- [[concept-ai-clone-first-hire]]
- [[arc-authentic-voice-vs-idealized-clone]]